Visual Identity, Website, User Interface, and Packaging Design for Raad Design ​

Graphic Designer: Iman Ashraf
Website Designer: Ali Rahimi
Motion Graphic Designer: Mahdi Rajabi

Presented by ZEN Branding Agency
Summer 2020

Raad Design’s Branding Story

Founded by Peivand Raad and Marzieh Mahboubi, Raad Design is a women’s fashion brand with products ranging from jewelry, clothing, and home decorations. The business owners interact with their audience through social media and even model their own products from time to time.
In designing for this brand, we emphasized innovation, intimacy, and the state of being Iranian and tried to leave a lasting impression on the audience. Fortunately, the logo was greatly welcomed by the audience, and Raad Design grew into one of the most renowned online shops specializing in women’s fashion, to the point that they opened their first showroom on Andarzgoo Blvd, Tehran, in spring 2021.
Designing the visual identity, user interface, packaging, as well as design elements and patterns of Raad Design are presented by ZEN Branding Agency.

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