Visual Identity Design for Iran Resan Digital Marketing Agency
Graphic Designer: Iman Ashraf, Mina Karimi
Presented by ZEN Branding Agency
Summer 2020
Iran Resan’s Visual Identity Story
Iran Resan Digital Marketing Agency is a young and innovative company, so in designing the visual identity of this brand, we aimed to convey a feeling of youth and dynamism to the audience. As a result, we paired the letters I and R to form a shape of a cat due to the word “Iran” in the brand’s name and the resemblance of Iran’s map to a cat. Besides, “IR” is the country code top-level domain for Iran (.ir), which is perfectly consistent with the company’s activities.